For Immediate Release -
Office of Media Relations -
March 6, 2004 -
11:23 AM (EST)
"Heartbeat of America" – Second Bush/Cheney Television Advertisement of the General Campaign
Ad Script: Final
"Heartbeat of America"
SOUNDTRACK: HUMAN HEART BEAT (SLOW)
FADE IN: Blond-haired, blue-eyed children frolic happily on a playground
swingset in the shadow of a majestic nuclear power plant cooling tower.
NARRATOR: Today's America is a perfect place, where normal families live
in doctor-prescribed tranquility, with all the fast food jobs and healthcare any healthy person could possibly
CUT TO: A mother watching the children, smiling beatifically. A cute
puppy wags its tail and defecates a steaming brown spiral onto the face of John Kerry on a "Is Botox Right For You?" brochure.
SOUNDTRACK: HUMAN HEART BEAT (QUICKENS)
NARRATOR: But beneath our overwhelming bliss and tranquility, lurks the
terrifying reality that each and every last one of us is in EXTREME AND
CUT TO: Black clouds and a mighty clap of thunder. The puppy yelps, then flees.
NARRATOR: Liberal Evil-Doer Democrats say now is not the time to give in
CUT TO: Mother begins to grimace anxiously and wring her jewelry-encrusted hands. Her "WWJD" in semi-precious stones
bracelet is clearly visible.
CUT TO: A turban-clad, bearded Sheikh lunges from the bushes, screeching
maniacally. Holding aloft a rusty ceremonial cult machete, he lets loose a deep baritone cackle before
decapitating both children (the second with some effort).
MOTHER (V.O.): Nooooooooooooooooooo!
SOUNDTRACK: HEART BEAT GIVES WAY TO FLATLINE TONE
DISSOLVE TO: Close-up of childrens' heads flying through air in slow motion.
NARRATOR: Liberal Pinko Democrats are DEAD WRONG.
DISSOLVE TO: President Bush giving his "I told you this type of thing would happen" look of steely resolve as World Trade
Center Tower 2 explodes behind him.
GRAPHICS: "America: Keep Your Head This November"
PRESIDENT BUSH: My name is George Bush – that's my daddy's name, too but we are not the same person – and subject to the confidential 18 pages of caveats and express disclaimers that will be made public 175 years after my death, I endorse this message.
FADE TO BLACK