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For Immediate Release    -    Office of Media Relations    -    March 6, 2004    -    11:23 AM (EST)

"Heartbeat of America" – Second Bush/Cheney Television Advertisement of the General Campaign

Ad Script: Final

Bush-Cheney '04
TV: 30

"Heartbeat of America"

SOUNDTRACK: HUMAN HEART BEAT (SLOW)

FADE IN: Blond-haired, blue-eyed children frolic happily on a playground swingset in the shadow of a majestic nuclear power plant cooling tower.

NARRATOR: Today's America is a perfect place, where normal families live in doctor-prescribed tranquility, with all the fast food jobs and healthcare any healthy person could possibly desire.

CUT TO: A mother watching the children, smiling beatifically. A cute puppy wags its tail and defecates a steaming brown spiral onto the face of John Kerry on a "Is Botox Right For You?" brochure.

SOUNDTRACK: HUMAN HEART BEAT (QUICKENS)

NARRATOR: But beneath our overwhelming bliss and tranquility, lurks the terrifying reality that each and every last one of us is in EXTREME AND CONSTANT DANGER!

CUT TO: Black clouds and a mighty clap of thunder. The puppy yelps, then flees.

NARRATOR: Liberal Evil-Doer Democrats say now is not the time to give in to fear.

CUT TO: Mother begins to grimace anxiously and wring her jewelry-encrusted hands. Her "WWJD" in semi-precious stones bracelet is clearly visible.

CUT TO: A turban-clad, bearded Sheikh lunges from the bushes, screeching maniacally. Holding aloft a rusty ceremonial cult machete, he lets loose a deep baritone cackle before decapitating both children (the second with some effort).

MOTHER (V.O.): Nooooooooooooooooooo!

SOUNDTRACK: HEART BEAT GIVES WAY TO FLATLINE TONE

DISSOLVE TO: Close-up of childrens' heads flying through air in slow motion.

NARRATOR: Liberal Pinko Democrats are DEAD WRONG.

DISSOLVE TO: President Bush giving his "I told you this type of thing would happen" look of steely resolve as World Trade Center Tower 2 explodes behind him.

GRAPHICS: "America: Keep Your Head This November"

PRESIDENT BUSH: My name is George Bush – that's my daddy's name, too but we are not the same person – and subject to the confidential 18 pages of caveats and express disclaimers that will be made public 175 years after my death, I endorse this message.

FADE TO BLACK

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